A/B testing allows businesses to compare two versions of a web page or app to see which performs better in terms of a specific goal. This method allows businesses to make data-driven decisions and optimize their website or app to better serve their customers. In this blog post, we will provide tools and strategies for implementing A/B testing on a budget for small businesses. Some popular A/B testing tools for small businesses include Google Optimize, VWO, and Optimizely. By using the right tools and strategies, small businesses can successfully implement A/B testing and improve their online presence.
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Server-side A/B testing has been misunderstood and underutilized by many companies. In this post, we'll dispel the myths and explain why server-side testing is the safest, most reliable, and fastest way to conduct experiments. Plus, we'll explain why it's worth considering for your business.
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